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Personal Insurance Advisor Role Expectations

This page represents main job duties and processes. It is not representative of all work or projects assigned to you by leaders.

Core responsibilities

  • Act as a technical expert. Stay current on market trends and advise clients and co-workers on relevant market trends.
  • Provide coverage and exposure counsel to our clients to eliminate personal risk, including cross-selling on coverages on existing accounts to mitigate risk.
  • Provide support to producers to aid in both the retention of existing business and generation of new business.
  • Responsible for marketing new and renewal business process, in partnership with producers, and includes building proposals and binding coverage.
  • Deliver quality and timely work. Doing quick and accurate work, increases internal efficiencies and increases company production capabilities.
  • Give quality customer support. Excellent customer support improves the client experience and increases probability of both future retention and generation of referral business.
  • Be available daily to support the needs of clients during Christensen Group business hours (8am-5pm), including being available for in-person meetings to complete customer policy reviews.
Download job expectations (PDF)

Task expectations & resources

Task

Act as a technical expert to producers and clients

Why it matters

Christensen Group wins business because we have technical expertise. Technical experts can correctly advise client to add policies and coverages that protect their asset. Having a strong technical team creates trust with carrier partner that we know the risks we are placing with them. 
Personal Lines Advisors are the source of Personal Lines Market knowledge for the entire company.

Performance Expectations

New in role (0–3 mos)

  • Be able to discuss basic forms/coverage knowledge
  • Know carrier differences in billing and common processes
  • Understand forms needed on a policy  
  • Understand coverages available

Meeting expectations (3–6 mos)

  • Be diligent in knowing trends and changes in the market
  • Be comfortable talking with underwriters.
  • Use your resources (co-workers and carriers) in difficult situations.
  • Understand complicated policies and be able to explain 
  • Simplify insurance complexities to any type of audience – uninformed buyer vs. smart buyer.
  • Understand your contacts
  • Ease and confidence to answer common coverages with clients on phone and when they need to do more research

Exceeding expectations (6+ mos)

  • Know when to use your client relationship and when you go through producers. 
  • Know ins and outs of excel to capture complex information in a concise way for a client. Not specific to excel. Data gathering and capturing
  • Has completed CIC, CPCU, CPRM, CRM, CPRIA, or CISR designations for consideration of the Senior Advisor title.
  • Change in advisor title does not denote a salary change.
  • All advisor title changes are at the department manager's discretion.
Knowledge, Skills & Abilities

Knowledge

  • Forms and coverages required based on account
  • Understand markets and what is offered 

Skills

  • Communicate complex items in a simple fashion 

Abilities

  • Ability to decipher key points and articulate to carrier/client what’s important to them
  • Find other technical experts and learn from them 

Technology

Tools & Resources

Training Activity

List of Underwriters/Key Contacts by Company

Resource

PL X Drive Folder has many resources regarding PL workflow and carrier requirements

Task

Manage service workflow

Why it matters

Clients rely on these documents to manage their personal risk. Timely and accurate processing help protect their personal assets.

Performance Expectations

New in role (0–3 mos)

  • Learn how to prioritize the mail and turnaround time to respond to the email, phone calls and mail requests 
  • Learn types of requests and how to prioritize

Meeting expectations (3–6 mos)

  • Review downloads and verify policy endorsements are coming through 
  • Efficiently handle email requests, including endorsements or requests from other partners. 
  • Issue Evidence of Property Insurance and Auto ID cards
  • Answer billing & coverage questions.
  • Follow PL procedures in respect to Cancellation. Core: No pending cancellation follow up with client. PCG: Notify client of pending cancellation via email or phone. 
  • Be available to handle phone calls and assist in phone backup support for your teammates 
  • Process mail requests. Communicate to clients or partners as appropriate
  • Stay current on various computer related systems & carrier programs
  • Understand the nuances of a situation and when an email or a phone call is the best way to correspond 

Exceeding expectations (6+ mos)

  • Be up to date with suspense file (within 14 days)
Knowledge, Skills & Abilities

Knowledge

  • Priority level of each task
  • Carrier websites: how to navigate, know what gets processed on a carrier website

Skills

  • Strong Verbal Communication
  • Strong Written Communication and etiquette

Abilities

  • Processing changes on a carrier website
  • Multitasking: calmly handle the continuous requests, address quickly and reprioritize as needed

Technology

  • AMS360
  • Carrier Websites

Tools & Resources

Activities

  • Shadow an experience PL Advisor
  • Vertafore videos on processing
  • Reach out to each marketing rep and set up time for 1:1 training. Ask for information on how to navigate the carrier website, cheat sheets on the company coverages and appetite for business 
  • Go through the carrier websites and practice navigating the site

Resources

  • Marketing Rep by company 
  • See PL X Drive for Service Standards document

Task

Manage renewal process

Why it matters

Presenting a renewal keeps clients informed of the policies, coverages, and prices. Must be done in a timely manner and communicated to support client retention.

Performance Expectations

New in role (0–3 mos)

  • Understand the workflow process, documents needed and how to use the Expiration List (X List).
  • Complete renewal paperwork with carriers

Private Client

  • Learn renewal summary workflow based on account size
  • Review VIP quotes with producer
  • Prepare Renewal Summary utilizing templates within AMS

Meeting expectations (3–6 mos)

  • Begin renewal process 30-45 days prior to renewal date
  • Review the X list for significant increases
  • Utilize carrier websites to confirm coverages and pricing
  • Determine your recommendation to proceed with the renewal or send to market
  • Communicate with client and requote if needed. Share the options and explain the why
  • Prepare Renewal Summaries & complete renewal reviews with clients  
  • Consistently use RiskRevu in the renewal process
  • Consult/upsell based on insured exposures. Share directly with client

Private Client

  • Discuss proposal with client 20-30 days before renewal date
  • Use AMS system for renewal summary workflow

Exceeding expectations (6+ mos)

  • Know when a rewrite makes sense vs. offering other coverage options with an existing carrier
  • Confidently handle difficult conversations due to market conditions. How to explain the hard situation and retain the business

Private Client

  • Participate in face-to-face renewal review with clients. This depends on producer/account
Knowledge, Skills & Abilities

Knowledge

  • Forms and coverages required based on account
  • CIC, CPCU, CPRM or CRM Designation
  • Understand markets and coverages available

Skills

  • Verbal Communication
  • Written Communication
  • Strong Carrier Relationships

Technology

  • AMS360
  • Word
  • RiskRevu
Tools & Resources

Resource

Expiration List (X list)

Activity

Learn renewal process based on premium level. Know service standards and how to handle renewal process for each client type

Private Client Training Activity

Talk with a producer regarding your X list. Discuss each client and what is important in the renewal process

Training Activity

List of Underwriters/Key Contacts by Company

Task

Provide quotes & compare coverages

Why it matters

It is critical to business growth.

Performance Expectations

New in role (0–3 mos)

  • Upload submission of new business  
  • Review quotes with producer and/or others on team. Verifying the right places to market the account.
  • Learn RiskRevu and what information is gathered in this process. Understand why this process is important and be able to explain why certain items are needed.

Middle Market

  • Learn PL Rater

Meeting expectations (3–6 mos)

  • Know when to call/discuss with underwriter
  • Own placement of accounts
  • Set up prospect in AMS
  • Use RiskRevu to gather and collect information.
  • Bind coverage with carriers, issues EPI’s and ID cards.
  • Set up activities for new business downloads
  • Complete signed applications and any other documents required by carriers, attached to AMS

Private Client

  • Understand workflow and require upfront authorization form.
  • Accounts greater than $25k, utilize the AMS new business proposal.
  • Partner with producer on who/how to present the quote.

Middle Market

  • Use PL Rater in AMS to market.
  • Present the quote to client

Exceeding expectations (6+ mos)


Knowledge, Skills & Abilities

Knowledge

  • Forms and coverages required based on account
  • Appropriate market selection based on account characteristics
  • CIC Designation or equivalent
  • Understand markets and what is offered

Skills

  • Formatting proposal
  • Verbal Communication
  • Strong Carrier Relationships

Abilities

  • Present the proposal/quote to client

Technology

  • AMS360
  • PL Rater
  • RiskRevu
Tools & Resources

Training Activity

List of Underwriters/Key Contacts by Company

Activity

Shadow a peer or sit with carrier rep. Learn how to submit applications on each carrier site

Activity

Learn PL Rater

Activity

Learn how and when to use AMS proposal document. Shadow someone else first. Then advance to creating a proposal on your own and have someone review it

Activity

Learn RiskRevu

Task

Maintaining and building rapport with key partners (Producer, Carrier Partners)

Why it matters

Strong relationships are the foundation of our business. Building rapport and knowing your partners allows you to navigate situations and conversations with ease.

Performance Expectations

New in role (0–3 mos)

  • Get to know other PL advisors & Producers you work closely with
  • Understand team workflow and how to communicate within team
  • Get to know key carrier partners and their expectations of PL Advisors

Meeting expectations (3–6 mos)

  • Know when producers need to step in and ask for their involved

Exceeding expectations (6+ mos)

  • Negotiate with carriers on tough accounts. Artfully negotiate coverage, “Sell the account” to the underwriter  
  • Know how to tactfully share opinion and when to push back to producers
  • Explicitly ask for feedback from carrier partners. Understand what they like and where you can improve
Knowledge, Skills & Abilities

Knowledge

  • Understand carriers preferred business, appetite for risk
  • Understand Personal Lines placement strategies

Skills

  • Strong written communication
  • Strong verbal communication
  • Negotiation

Abilities

  • Rapport & relationship building
  • Use resources and partnerships wisely

Technology

  • AMS
  • Carrier websites
Tools & Resources

Training Activity

Learn Core carrier partnerships and placement strategies. Meet with manager and/or marketing team

Learning/improving this skill happens over years of practice. Talk to someone who does this well and ask for their advice

Task

Private Client team only: Understand our agency bill procedures & processes

Why it matters

Billing from our carriers impacts commission received into Christensen Group. Billing must be tracked to get paid from carriers. Accurately processing billing allows the accounting team to manage the ins and outs of dollars to Christensen Group and avoids accounting errors from carriers. When we manage the billing process, the client receives accurate bills which match their expectations of costs.

Performance Expectations

New in role (0–3 mos)

  • Not Applicable

Meeting expectations (3–6 mos)

  • Utilize department Agency Bill Expert for processing of all Agency Bill accounts

Exceeding expectations (6+ mos)

  • Agency Bill – surplus lines pro. Handles all processing.
  • Partnering with Accounting as necessary
Knowledge, Skills & Abilities

Knowledge

  • General understanding of direct bill vs. agency bill

Skills

  • Math Skills

Technology

  • AMS
  • Excel
Tools & Resources

Agency Bill Procedures instructions

  • Agency J:drive ThisPC>Agency(J:)>Training>5 Personal Lines>Procedures>Agency Bill Billing Procedures AMS360
  • Unprocessed Agency Bill report run monthly and distributed to appropriate adviser for processing