Client Manager Role Expectations
This page represents main job duties and processes. It is not representative of all work or projects assigned to you by leaders.
Core responsibilities
- Provide direct support with producers and internal team members to aid in both the retention of existing business and generation of new.
- Responsible for marketing new and renewal business process, in partnership with producers, and includes building proposals and binding coverage.
- Manages client service workflow among the service team (Producer, Client Manager and Client Advocate).
- Act as a technical expert. Providing trusted insurance advice improves the client experience and increases probability of both future retention and generation of referral business.
- This role follows Client Advocate Service Standards. Managers will ensure Client Advocate are meeting these Service Standards through a book review process (completed 1x year or as needed).
Task expectations & resources
Manage service team workflow
Client Manager is responsible for all client service needs, including when and what to delegate to the Client Advocate.
New in role (0–3 mos)
- Delegate simple WorkSmart tasks to Client Advocate (CA)
Meeting expectations (3–6 mos)
- Delegate simple and complex tasks to Client Advocate. Efficiently delegates email requests, asks for Loss runs summaries from Risk Management team, etc.
- Communicate policy changes to CA and delegate supporting service items
- Understand agency billing/premium finance and when tasks should be delegated
- Ensure Premium Allocations are completed. Either Producer or Client Manager may handle this task. ***
- Mentorship of CA role. Give CA tasks to grow their knowledge, skills, and abilities
Exceeding expectations (6+ mos)
- Create opportunities for the CA to grow and learn. Ex: Delegate tasks to stretch their skillset.
- Find ways to continually improve the communication and workflow in your service team
*May have overlap into the Sr. CA/CM roles. These can be dependent on book; industries covered and account complexities.
Knowledge
- Priority level of each task
- Know CA role and job expectations
Skills
- Strong Verbal Communication
- Delegation
Technology
- AMS360
- WorkSmart
Activities
- Delegate opportunities in renewal process for CA to learn placement strategies and build carrier relationships.
- Discuss with Producer any accounts with Premium Allocation.
Act as a technical expert to producer and client
Christensen Group wins business because we have technical expertise. Technical experts can correctly advise client to add policies and coverages that protect their asset. Having a strong technical team creates trust with carrier partner that we know the risks we are placing with them.
New in role (0–3 mos)
- Be able to discuss basic forms/coverage knowledge
- Know carrier differences in billing and common processes
- Forms needed on a policy, which carriers cover what
- Know what forms are and which forms are important or can be removed. Understand which forms are important based client/business type
Meeting expectations (3–6 mos)
- Review contract language and know how to fulfill requirements in contract. Be able to review and consult on any missing parts
- Create coverage comparison worksheets on past and current policies.
- Understand form language and how it relates to Insured’s operations. Know if the proper forms are being used.
- Educate clients and/or client’s vendors on what requirements are needed or not necessary. Move requirements out of contracts when it’s unnecessary.
Exceeding expectations (6+ mos)
- Consult/upsell based on insured exposures. Share opinions directly to client or suggest to the producer.
- Know when to use your client relationship and when you go through producers.
- Utilize partnerships to help with complicated accounts/specialized coverage (Ex: Clinical trials)
- Understand complicated policies and be able to explain (ex: WC dividend/retro plan)
- Simplify insurance complexities to any type of audience – uninformed buyer vs. smart buyer.
Knowledge
- Forms and coverages required based on account
- CIC Designation or equivalent
- Understand markets and what is offered.
Skills
- Communicate complex items in a simple fashion.
Abilities
- Ability to decipher key points and articulate to carrier/client what’s important to them
- Find other technical experts and learn from them
Technology
- WorkSmart
Training Activities
- Learn Core carrier partnerships and placement strategies. Meet with manager and/or marketing team
- Find a mentor strong in this skill. Watch them in action.
- Learning/improving this skill happens over years of practice. Talk to someone who does this well and ask for their advice.
Manage renewal process
Presenting a renewal keeps clients informed of the policies, coverages, and prices. Must be done on a timely manner and communicated to support client retention.
New in role (0–3 mos)
- Understand the workflow process, documents needed and how to use the Expiration List (X List).
- Complete renewal paperwork with carriers
- Learn Indio system for renewal workflow
- Prepare submissions
- Review quotes with producer and marketing team. Play supportive role, 80% determined by producer
- Understand what team meetings you are a part of and your role as a Client Manager.
- Prepare proposals using Word Proposal document
Meeting expectations (3–6 mos)
- Share key updates during the Team Meetings.
- Communicate outstanding items and delegate renewal activities.
- Own quotes with producer and marketing team. Act as the leader in the process.
- Negotiating coverage and price
- Own placement of accounts
- Consistently use Indio in the renewal process
- Prepare loss run summaries and share insights from the findings.
Exceeding expectations (6+ mos)
- Negotiate coverage and price on complex coverages and accounts
- Prepare rate comparison spreadsheets
- Participate in Face to face meetings with clients. Proposing renewal. This depends on Producer/account.
Knowledge
- Forms and coverages required based on account
- CIC Designation or equivalent
- Markets available and what’s offered
Skills
- Formatting proposal
- Verbal Communication
- Strong Carrier Relationships
Abilities
- Can negotiate prices and coverages needed
- Confidently explain the key operations and steps/roles needed in renewal process.
Technology
- AMS360
- Word
- Indio
Resource
Expiration List (X list) with Workflow Process
Training Activities
- Set up macros for the X list.
- Talk with your producer regarding your X list. Discuss each client and what is important in the renewal process?
- Discuss what additional forms are needed
- List of Underwriters/Key Contacts by Company
New Business Marketing
It is critical to business growth. Builds our book of business and strategically marketing supports the Carrier Relationship.
New in role (0–3 mos)
- Generate and send applications to underwriters
- Meet with Marketing team and understand their role/how to use them
- Understand the marketing templates available
- Learn Indio system for new workflow
- Prepare submissions
- Review quotes with producer and marketing team. Play supportive role, 80% determined by producer
- Understand what team meetings you are a part of and your role as a Client Manager
- Prepare proposals using Word Proposal document
Meeting expectations (3–6 mos)
- Know when to use a template and when to call/discuss with underwriter
- Know when and how to use the Marketing Team
- Own quotes with producer and marketing team. Act as the leader in the process.
- Negotiate coverage and price
- Own placement of accounts
- Consistently use Indio in the marketing process
Exceeding expectations (6+ mos)
- Negotiate coverage and price on complex coverages and accounts
- Prepare rate comparison spreadsheets.
- Participate in face-to-face meetings with clients.
- Proposing renewal. This depends on Producer/account.
Knowledge
- Forms and coverages required based on account
- CIC Designation or equivalent
- Understand markets and what is offered
Skills
- Formatting proposal
- Verbal Communication
- Strong Carrier Relationships
Abilities
- Can negotiate prices and coverages needed
- Confidently explain the key operations and steps/roles needed in the renewal process
Technology
- AMS360
- Word
- Indio
Training Activity
List of Underwriters/Key Contacts by Company
Maintain and build rapport with key partners (Producer, Carrier Partners, Client Advocate)
How you get things done. This can help keep the peace. Maintains strong relationship.
New in role (0–3 mos)
- Get to know Client Advocate & Producer
- Understand team workflow and how to communicate within team
- Get to know key carrier partners and their expectations of Client Manager
Meeting expectations (3–6 mos)
- Partner with carriers and negotiate on simple types of accounts/coverages (types of accounts where all carriers want the business).
- Support the CA to meet job expectations and do what’s required in their role
- Know when producers need to step in and ask for their involved
- Be open feedback from carrier partners. Work towards improving to meet their expectations.
Exceeding expectations (6+ mos)
- Negotiate with carriers on tough accounts. Artfully negotiate price and coverage. “Sell the account” to the underwriter.
- Know how to tactfully share opinion and when to push back to producers
- Explicitly ask for feedback from carrier partners. Understand what they like and where you can improve.
Knowledge
- Understand carriers preferred business, appetite for risk
- Understand Commercial Lines placement strategies
Skills
- Communication Skills
- Negotiation
Abilities
- Rapport & relationship building
- Use resources and partnerships wisely
Technology
- AMS
- WorkSmart
Training Activities
Learn Core carrier partnerships and placement strategies. Meet with manager and/or marketing team
Find a mentor strong in this skill. Watch them in action.
Learning/improving this skill happens over years of practice. Talk to someone who does this well and ask for their advice.
Issue supporting documents
Be available and competent to meet client service needs if the Client Advocate is unable to (such as backup for vacation or illness).
New in role (0–3 mos)
- Understand and know how to do certificates, audits, change requests and endorsements
- Easily navigate AMS
Meeting expectations (3–6 mos)
- Know types of audits and forms required in these situations. Know how to guide CA in completing activities or jumping in to solve for complex issues
- Handle audit disputes
- Pull a loss run summary. Be able to communicate insights from the report & how it affects your client
- Follow up on subjectivities
Exceeding expectations (6+ mos)
- Teach CA why additional audit documents are important. Provide examples of risks if something goes wrong in the audit process. (ex: audit reporting form, composite rated auto, builders risk reporting forms)
- Provide feedback and coaching to CA to support their learning and minimize E&O risk.
Knowledge
- Ability to maneuver carrier websites
- Understand how client files are organized and where to find carrier/policy information in the file
- Accounting basics
Skills
- Listening
- Verbal Communication
- Phone Etiquette
- Attention to Detail
- Commitment to Service & willingness to step in when necessary to deliver quality customer service
Abilities
- Ask the right questions, to guide and coach others
Technology
- AMS360
- WorkSmart
- Word
Training Activities
- Complete any or all CA training activities to learn or get a refresher on common processes.
- Learn types of audits and when an activity complex and requires CM assistance